HUMAN MACHINE INTERFACE CENTER STAGE AT WARD'S INTERIORS SHOW

Siemens VDO's Vice President of the North American Interiors Electronics Solutions Group Frank Homann will discuss Improving the Human Machine Interface (HMI) at the Ward's Auto Interiors Exposition and Conference on Wednesday, June 7, 2007 at Cobo Center in Detroit.  At the two-day program, leading authorities from the leading car companies will speak on the four key elements – design, electronics, safety and interior ergonomics – affecting vehicle sales and brand differentiation as interiors has become a crucial factor to consumer buying.

Homann will present during the Improving the Human Machine Interface session from 8:30 a.m. – 9:20 a.m., a Telematics and Multimedia track that will look ahead at future technologies and examine the challenges and trends balancing functionality with safety.  Homann is responsible for guiding Siemens VDO's strategy to develop integrated electronics business in the North American market.

The Interior Electronics Solutions Group (IES) encompasses Human Machine Interface (HMI), design, styling, electrical and mechanical system architectures to provide innovative, cost-saving solutions linking consumer electronics and automotive interiors. 

"For anyone interested in auto interior products, components and capabilities, this is the must attend event of the year," said Senior Editor at Ward's AutoWorld Tom Murphy.  "The trade show offers solutions, spotlights technologies and showcases innovations in the auto design industry that all interior professionals should know."

More information about the Ward's Auto Interiors show can be found on the Internet at www.autointeriors.com.  Media registration is still open and can be done on-site at Cobo Center.

Siemens VDO Automotive AG is one of the world’s leading automotive electronics and mechatronics suppliers, earning approximately 70 percent of its total annual sales in this segment.  As an automotive industry development partner, the company's innovative products and solutions enhance safety, driving comfort, cost-effectiveness and performance, as well as reduce emissions and keep drivers informed and in touch with the world.  In the 2006 business year (Sept. 30, 2006), Siemens VDO generated sales of more than EUR 10 billion ($12 billion) and achieved results of EUR 669 million ($905 million) based on US-GAAP, which corresponds to an EBIT margin of 6.7 percent.

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